A press release is not just a piece of paper that will be thrown away after an event is over. However, some press releases are so bad, that they appear to be in a trashcan before even a press release conference is over.
 
If you do not want your hard work on a press release to be useless, you should follow our requirements for writing an outstanding press release:
 

• Good content is the most important element of any press release. This is not easy to find the right balance between the design of your press release and its content. However, try to focus more on what you want to say, not what type, size or format to use.
• Keeping it simple is another important point. People do not like things that are hard to understand. So, try to attract your target audience with the idea of your event, not complicated words and flowery promises.
• Everything you write in your press release should be 100% true. You will not achieve success if people get disappointed. So, be very careful about what you state in your press release - later you will have to make it come true.
• Send your press release early enough for people to be able to come. Certainly, sending your press release one month ahead of time is somewhat early, but some serious companies still do that. In your case, it would be perfect to inform your target audience by sending a press release at least two weeks in advance.

 
These suggestions are very practical; they were worked out by numerous companies during a long period. So, take them and try to apply while writing your press release.