You should realize that our success often depends on the advertizing of our product/event. Moreover, our success is not always up to us, but we should do everything possible to meet the needs and expectations of the target audience.
 
A press release is a new way of advertizing new events, products. Press release writing belongs to the pre-event, pre-sale stage of marketing. In other words, by sending out press releases we are trying to tell people about something new we have invented, inviting them to come and listen to our reports on the innovations.
 
Today, people value time more than ever. So, the representatives of your target audience will think twice before they make a decision to come to your press release conference. Your task is to convince them to come. How can you do that? Well, you need to write an effective press release, which will help you attract the right people.
 
Here are some rules for you:
 

1. Your press release should answer 5 “W” questions:
   • What is your product about?
   • Who is invited?
   • Where will your event take place?
   • When will it be?
   • Why should people come?

   *These five questions should be clearly addressed in your press release.

2. Your press release should be eye-friendly and well structured: the target audience is rather impatient and not very attentive, so you should help them find the right information in your press release.
3. Your press release should contain a catchy headline that will describe what your event is going to be about precisely but in an exciting and colorful way.

If you have a full room of people, representatives of your target audience, then your press release exam is passed. Congratulations!