This decade is not the Internet age as some people call it, this decade is a time shortage era: everybody is extremely busy, working, building relationships, trying to rest. And everybody is always short on time for some extra things that he/she has always dreamed to do, but has no time for it at all. So, welcome to our time shortage era or busy people era, where time has become the most precious resource.
 
The described tendency did affect many fields and practices. For example in PR, fancy letters, inviting clients to different public events, are replaced by easy-to-send and fast-to-get email press releases.
 
So, be aware of the fact that sending letters is not popular anymore: it takes too much time to write a letter, send and receive it. So, using email press releases is the latest business tendency today.
 
Indeed, email press releases are so convenient! If you have an email account, you can easily design a good email press release and send it to hundreds of your clients by just pressing the button “send”. Sounds impressive, doesn’t it?
 
However, you should be aware of some problems you might face while taking advantage of an email press release.

• First, you need to make your email press release as personalized as possible. Customers will delete it without reading if they notice that hundreds of other people got the same message.
• Secondly, you need to add some fancy elements to your email press release, since people will be too bored reading it if you have a plain text. So, try to make your email press release really stand out.
• Thirdly, your email press release should provide customers with some ways to give feedback on it. So, do not forget to add your contact information (not only your email, but also your telephone number).

Hope you will survive in our time shortage/busy people era!