The most important thing about an event press release is a unity of structure, audience and distribution. It is not enough just to write an event press release. You have to construct it in the right manner, send only to those people who are interested in the offered topic, and make sure your event press release reaches them on time.
 
The hardest part about an event press release is its structure. Here everything – from its title to the contact information – has to be written perfectly. As one journalist once said: “Do you know why being precise and specific is always important in an event press release? Because if I am late, I am always able to find the place of an event quickly”.
 
Event press release structure:

1. A standard title. It should attract and grab.
2. Your contacts, including the address, phone and email in case a person receiving your event press release will have questions.
3. Your event’s title. This one has to be brief and informative. Do not try to come up with something intriguing. An event press release tells about an event, not about the gossips that surround this event.
4. A body. Follow the rules of the upside down pyramid, stating the 5 W’s. Make readers realize that the event you are inviting to is worth visiting. Make sure you spill some details to raise the interest.
5. An event press release has to end with contacts or hints on where the readers can get more information. This can be, for example, the web-site of your company or some other sources.

So, we wish you all the best and good luck!