An Event Press Release: Drawing Attention to Your Event
Posted on November 5th, 2009
Are you planning an important event? Is it really significant to you or your company? Then you definitely need to make an event press release to draw attention to this event.
Actually, if you have experience in writing press releases, creating an event press release will not cause you too many troubles. Still, you have to make sure that your event press release stands out, which is why we suggest you follow some simple strategies.
Publications you are writing an event press release for
Before writing for online or printed publications, find out more about them, some restrictions they might have, etc. The point is that your event press release may be published just as a part of a calendar, which means not so many people will pay attention to it.
Things to include into a good event press release
Make sure your event press release includes the following important points.
- An eye-grabbing title – one of the main features of an effective event press release.
- A summary of the event – briefly explain what it is going to be about, why it takes place. Do not forget about such important details as time, place, and date of the event.
- A few details about your company – tell what your company does, say whether it is sponsoring the event, etc.
- Admission details – are there some special invitations that people should have? Will people have to pay an admission fee? Is there any dress code? Make sure to include this info into your event press release.
- Special guests – probably, some celebrities, writers, politicians will attend your event. You have to mention this information, because it will definitely attract more people.
So, good luck with your event and press release!









