Every theory, even the largest and the most explicit one, is meaningless without proper examples. It is known that Ancient Greeks, the pioneers of science, did not describe their developments to their apprentices. They drew a picture and added one single word: “See”. Today we will try to follow their manner and provide you with a press release template.
 

1. The press release template begins with a title. An optimal size of it is 70-100 characters, depending on the media you plan to use. The use of uppercase is allowed but considered as bad manners. Certainly, you do not want to seem blatant.
2. The press release template proceeds with a release summary. This summary is a short synopsis of your event, no matter whether it is a promotion of a new product or just company news.
3. The main section of the press release template is its body. Again, its size depends on the media you plan to use: it is 300-500 characters for blogs, and its size increases up to 800 characters for other sources. Do note that the first paragraph of our imaginary press release template contains all essential info. The thing is that a release summary is used for editorial purposes and is usually skipped when the release itself is spread.
4. The last paragraph of the press release template often contains the restatement of the event described.
5. Finally, the press release template ends with a short description of your company, community or other event source. This section is also called a “boilerplate”. It should not be more than 100 characters long.

If you write all this down on a sheet of paper, you will get a press release template, and it will not be worse than any other you can find online. Just do not forget that “See” is not a part of the template itself.